Real Time DataGen API for SQL Server
Melissa sponsored on-demand webinar
Webcast Abstract
Data inaccuracies plague many organizations impeding them from making timely and accurate decisions. Companies across all industries are looking for data about companies and individuals-to stay competitive. When integrated with in-house data, this rich resource can significantly improve business analytics and deepen insights.
This webinar will demonstrate how Melissa’s DataGen API provides on-demand access to comprehensive demographic, firmographic, location intelligence and property information that you can use to maximize the value of your customer data in SQL Server.
In this session, learn about:
- The difference between first-party, second-party and third-party data
- Common uses of third-party data
- Data set integration with SQL Server
- What to look for in a third-party data provider
- Simplicity of API data access for real time decisions
- Demo of DataGen and best practices for SQL Server users
Join us for the demo centric session to learn how to improve decision making and stay competitive.
Speaker - Daniel Kha Le
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